jhcase's blog

Working as a freelance writer is great. It's romantic. (And like most things romantic, not terribly profitable.) But, it allows me to tell the stories I like to tell, and most of all it allows me to learn things I like to learn. For instance, why Walla Walla's 2005 vintage was so good. Unfortunately, much of what I learn I forget once my story is filed. Perhaps my brain is a computer, and every now and then it needs to be repartitioned.

I'm in love---momentarily---with Weezer. Just for the moment, but really smitten.
You see, while working on the aforementioned viral marketing storyrecently I stumbled upon the new Weezer video "Pork and Beans." (www.weezer.com or www.youtube.com/watch?v=muP9eH2p2PI) It's smart. And it reminds me of Seurat.

It's about 2:30 in the afternoon, Seattle time, when at long last I give in. I'm in a conference room at Avenue A/Razorfish, talking with Jeremy Lockhorn about "viral marketing" for a story I'm doing for a local business magazine when I realize that I have, officially, become a fuddy duddy.